HUB of the Americas
The purpose of this project is to design, implement, operate, and optimize a regional postal logistics center from which the reception, transformation, consolidation, and redistribution of international shipments will be managed—particularly those originating from global marketplaces and international postal operators, with final destinations in Colombia and other countries in the region.
One of the HUB of the Americas’ key competitive advantages is that Colombia, through the authorization granted by DIAN to 4-72, is currently the only country in Latin America with the legal capability to transform commercial shipments (AWB) into postal shipments (CN38). This enables a highly efficient, cost-competitive operational modelfully aligned with UPU international standards.
The HUB of the Americas is supported by a robust technological infrastructure, including logistics management systems (TMS/WMS) that ensure real-time traceability, integration with 4-72’s technology platforms, and direct connectivity with marketplaces and postal operators via API, EDI, and Web Services. This allows for comprehensive management of information, documentation, and end-to-end tracking of each shipment from origin to final delivery.
From an operational and commercial perspective, the project includes:
-
The development of a competitive operational and pricing model for Latin America.
-
The acquisition and management of international clients, including global marketplaces.
-
Logistics route optimization, reducing transit times and operational costs.
-
The implementation of performance indicators, quality controls, and continuous improvement processes.
The HUB of the Americas is developed under a strategic partnership model, in which ANICAM, as a specialized international logistics partner, supports 4-72 in the project’s operations, commercial expansion, and international representation, ensuring regulatory compliance, technical expertise, technological capacity, and presence at key industry events.
Overall, this project represents a unique regional positioning opportunity, strengthening 4-72’s role as an international postal operator, expanding its footprint in cross-border e-commerce, and positioning Colombia as a benchmark postal logistics hub for the Americas.
